Our Story

We love life in Africa and try to express this in our designs. The t-shirt is the canvas for our original art.


At our headquarters, located in Cape Town’s historic East City we design and distribute original, well made, everyday art, which makes a positive impact on the world around us.


Our cottons are all African and are all knitted in top South African mills. The fabric is then cut, sewn and printed with great care and pride by a network of small South African businesses. Often our factories are in low income neighborhoods and create meaningful employment and upliftment.


In a world in which overconsumption is harming both humans and the environment, we believe in creating high quality clothing. Better quality garments, combined with classic design will last much longer and won’t end up in the dump the very next year. Through design and eco-friendly production processes we reduce our ecological footprint.